Edmunds is an AOL automotive information resource company headquartered in Santa Monica. The company was founded in 1995. Edmunds is majority-owned by the Steinlauf family. Edmunds includes new and used car prices, rewards and discounts, dealer and inventory lists, vehicle test drive reviews, car purchase tips and recommended information.
The data provided by Edmunds is based on the company’s pricing tool called ‘True Market Value’, which was launched in 2000.
In 2005, Edmunds launched a free online magazine for car enthusiasts, ‘Inside.’ ‘Inside’ magazine provides car videos, photos, blogs, news articles, discussions and other information. In 1997, Edmunds won the first Webby Award.
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