name: Indian Advertising Standards Committee
The Advertising Standards Council of India (ASCI) is a voluntary organization for the self-regulation of the Indian advertising industry. It was established in 1985.
The Indian Advertising Standards Committee is an independent non-governmental organization composed of advertisers, advertising companies and media in the advertising industry. The purpose of this organization is to maintain and enhance public advertising confidence. Its mission is: All advertising materials must be truthful, legal and honest, decent, non-objectifying women, safe consumers-especially children, and treat competitors fairly.
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