name: Sony Pictures Entertainment (India)
Sony Entertainment Television (India) is a Hindi-language entertainment television channel in India. It was established in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM was formerly India Private Limited), which is a subsidiary of Sony Pictures Entertainment.
Sony has a large number of popular programs such as CID and Kaun Banega Crorepati. MSM’s channels in India include: SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax. Recently on September 1, 2011, they launched a 24-hour Hindi music channel Sony MIX, distributed by MSM Private Limited, a distribution joint venture between MSM and Discovery Communications India.
international feed of SET is an Asian brand of Sony Pictures Entertainment. As of September 1, 2011, the brand has changed its identity. By changing its theme and Sony’s logo, its sister brands are engraved with the words-SAB, SET, PIX, MIX, SIX and MAX.
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