First Direct

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name: First Direct

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First Direct is a British retail bank that uses telephone and internet as channels, headquartered in Leeds, West Yorkshire. It is a division of HSBC Bank. It has 1.25 million customers.

First Direct’s two call centers are located in Leeds and Hamilton, South Lanarkshire, Scotland. Hamilton Call Center is the largest call center. The Leeds call center handles risk assessment and some activities, while the Hamilton call center is responsible for sharing services with HSBC Direct Bank.

First Direct was founded on October 1, 1989 by Wachovia Bank, one of the four largest banks in the UK. In 1992, it became a subsidiary of HSBC because of its acquisition of Midland Bank. In May 1999, the bank launched a short message service. In July 2001, the bank launched a mortgage loan service.

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