Red&White is a Russian retailer with a network of self-service stores of the same name. It calls itself’shopping at home’. The store has a wider variety of products than the liquor store, but the main business is to sell pre-packaged alcoholic beverages.
Red&White is headquartered in Chelyabinsk, Russia, with 18 regional offices. The’red’ in the company name represents wine, and the’white’ represents vodka.
In the early 1990s, Sergey Studennikov established SPS, a holding company engaged in the distribution of alcohol and tobacco. The first store named’Red & White’ opened in Kopeysk on August 11, 2006. As of the end of the year, the network consisted of 8 stores. In 2007, the chain store has expanded to 38 stores.
In 2014, the Red&White network consisted of 1,700 stores in 27 regions. In July 2015, the Red & White network had more than 2500 stores in 39 regions. In 2016, the company had more than 3,000 stores and 4 distribution centers. In 2017, Forbes reported that Red & White had 4,715 stores.
As of February 2017, the Red&White network includes 3957 stores, and more than 850 stores have been opened in 40 regions of Russia in the past year. Due to the size of the network, the company is able to sell about 30 products under its store brand.
All Red&White stores are connected to Russia’s Unified State Automatic Information System, which is an automated system that controls the production and distribution of ethanol and alcoholic beverages. Within an average trading area of 80 square meters (860 square feet), each store stocks approximately 700 types of wine and distilled beverages, approximately 100 types of beer, 60 to 70 branded cigarettes, and approximately 300 related products such as groceries and sweets And pickles.
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