TomTom NV is a Dutch multinational company, a developer and creator of positioning technology and consumer electronics. TomTom was founded in 1991 and is headquartered in Amsterdam, the Netherlands. In 2004, it launched the first-generation satellite navigation device to the market.
As of 2018, TomTom has 5,077 employees worldwide, with operations in 29 countries in Europe, Asia Pacific and the Americas.
In 2004, TomTom launched the first personal navigation device, thus creating a new category of consumer electronics. Since then, the company has sold nearly 80 million PND devices worldwide.
In 2015, TomTom launched a new action camera Bandit, which entered a new product category. It has a built-in media server, allowing users to share material within minutes. TomTom and Bosch cooperate to develop innovative map technology for autonomous driving. TomTom launched a new sports watch, TomTom Spark, which, in addition to GPS and heart rate monitor, also includes music on the wrist and 24/7 activity tracker.
At the end of 2015, TomTom expanded its deal with Apple and signed a new contract with Uber, in which the Uber driver uses TomTom maps and traffic data in 300 cities around the world. In May 2018, TomTom launched a new portable navigation device TomTom Go Camper to meet the needs of station wagons and motorhome users.
TomTom’s consumer business focuses on creating location-based products to help customers navigate. Consumer business is mainly concentrated in driving and sports categories; products include PND, GPS sports watches and smart phone navigation applications. At the end of 2017, the consumer sector accounted for approximately 45% of TomTom’s revenue.
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