Maidenform is an American manufacturer of women’s underwear. The company was founded in 1922 by tailors Ida Rosenthal, Enid Bissett and William Rosenthal. They rebelled against the design trend of the time, but produced two pieces of clothing and supporting underwear, with special emphasis on women’s natural form underwear, so they named it Maidenform.
Mount Meiden was founded in Bayonne, New Jersey, USA. In the late 1990s and early 21st century, the company went through a long-term reorganization and became a listed company in July 2005. Maidenform has become a leading plastic products brand with a market share of more than 40%.
Mei Dengfeng is the number one body shaping product brand in the United States. Now, the company has about 8,000 stores in the United States, including Macy’s and JCP Penney. In addition, it has opened more than 75 stores around the world, including Debenhams and House of Fraser in Europe, Sogo and Takashimaya in Asia.
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