name: Landor Brand Consulting Company
Landor Associates is a global brand consulting company, which is responsible for the research, design, consulting and other method services of the brand industry. It was founded in 1941 by Walter Lando. Its headquarter is located in San Francisco, USA. The company has 25 offices in 19 countries, including: China, Dubai, Paris, India, London, Mexico, Singapore, Sydney, Tokyo, Cape Town and the United States.
Landor Brand Consulting’s business covers: brand research and evaluation, brand strategy and architecture, brand purpose and green design, corporate image and packaging design, innovation, naming and writing, brand experience, brand asset management, employee engagement, and digital branding. The company was founded in 1941 by German immigrant Walter Landor and his wife Josephine.
Walter Landor stated that the purpose of establishing the company is to focus on designing daily necessities, which will make life more comfortable and better. In the early days, the earliest design of the device came from the American Beer Manufacturers Association and the Small Brewers Association Award Beer Company logo. The logo is an arrow logo designed by Rand that can be lifted and poured into two inclined bottles with flat sides without leaving the watch. This unique design has won multiple awards, attracted media attention, and brought additional business to the company.
Due to the growing reputation of Landor Brand Consulting, its client list has expanded to include: airlines, financial institutions, government agencies, hotel service and technology companies, and other businesses. Over time, Landor expanded its consulting services to provide: corporate and product naming, brand positioning and architecture, retail environment design, copywriting, internal brand participation, digital branding, BrandAsset appraiser analysis.
In 1989, Landor Brand Consulting was acquired by advertising company Yangya, and later became a subsidiary of WPP Group. In 1994, Walter Landor/ Landor Brand Consulting was collected in the National Museum of American History, part of the Smithsonian Institution in Washington, DC.
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