BBDO is a global advertising agency network headquartered in New York City, USA. The company was founded in 1891 as George Batten’s Lath Company, then in 1928, it merged with BDO (Barton, Durstine and Osborne) and Lath Co., Ltd. to become Tianlian Company.
Tianlian Global was named the ‘Most Awarded Agency Network’ for six consecutive years since 2005 by Gunn Report. With 289 offices and more than 15,000 employees in 80 countries, it is one of the three largest global network organizations in the world. In 2011, BBDO was named Global Agency of the Year by Advertising Weekly.
In 2005, Tianlian was also named the best agency of the year by Advertising Weekly, Advertising Times, and Sports Magazine. In 2006, New York Mayor Bloomberg announced January 10 as BBDO Day, in recognition of his advertising strength and contribution to New York City.
The list of Tianlian client companies includes: Economist, Pepsi, Diageo, Visa, Scanska, FedEx, General Electric, Campbell Soup, Singapore Telecom, Mercedes-Benz, Abay, Gillette, Motorola Solutions, Elong, Bayer, Wrigley, AT&T, Exxon Mobil, Mars, Johnson, Xuan Foods, Monster.com, Hyatt Hotels, Starbucks, Lowe’s, Procter & Gamble, Johnson & Johnson, Fonterra, Imperial Chemical Industries, HP Companies, Watsons, Emirates, ThaiBev, Syngenta, Olympus and Emirates Telecom.
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