name: STAR TV
STAR TV is an Asian TV service company owned by 21st Century Fox. In 2009, News Corporation reorganized Asia Star and split it into 3 units-India Star, Star China and Fox International Channel (Asia). Xiao Hongzhi said that Murdoch’s acquisition of STAR TV in 1992 was based on the theory of media globalization. He allowed people to cross borders and languages and watch the same TV programs. Xiao Hongzhi said that the original plan of STAR TV was to broadcast popular American dramas to Asian audiences. But the plan was unsuccessful, and the satellite TV had to invest in local branches for localization.
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