MTV, formerly known as Music Television, is a basic American cable and satellite TV channel. It is a subsidiary of Viacom Music. The company was launched by Viacom on August 1, 1981 and is headquartered in New York City.
At present, MTV’s target audience is young and middle-aged. The programs include reality, comedy and drama programs and some movies, and restricted music and video programs are played during off-peak hours. In the early days, its main target customer group was young people. Today, its target customers are mainly teenagers, high school students and college students.
In February 2015, approximately 93.24 million American households (approximately 80.1% of American TV households) watched MTV.
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